Future of safety
To provide even more safety belts and air bags, Kia is developing the intelligent active safety system, Advanced Safety Vehicles (ASV), which will further enhance safety and reduce the impact of vehicle collision. ASV perceives driving conditions on the road and the driver to readily and actively prevent accidents, reduce collision damage, confirm collision safety, and minimize damage magnifications. ASV will be connected to the Intelligent Transport System (ITS), which will bring the same safety features from the ASV to the road.
- Road condition sensor
- Magnetic sensor
- Vehicle distance sensor
- Forward obstacle sensor
- Blind spot monitoring camera
- Drive recorder
- Side obstacle sensor
- Air pressure sensor
- Inside door lock/unlock
- Rear obstacle sensor
- GPS sensor
- Airbag
- Road-to-Vehicle / Vehicle-to-Vehicle communication system
- Rear view camera
- Water repelling wind shield
- Seatbelt pretensioner
- Driver monitoring sensor
- Heads up display
- Steering angle sensor
- Electronic control throttle
- Electronic control brake
- Fire detection sensor
- Vehicle speed, acceleration sensor
- Collision detection sensor
- Pedestrian collision injury reduction structure
- Electronic control steering
- Message display system
- Hands-free system
Collision Safety
Vehicle Collision Analysis _ Kia uses computerised Vehicle Collision Analysis to assess safety performance of the vehicle from the designing stages for improving customer safety. For complete analysis of the vehicle and its passengers, multiple vehicle collision simulations, and actual vehicle tests are taken. With computerized applications, various Vehicle Collision Analyses are being widely applied for passengers’ protection.
Actual Vehicle Collision Tests
In order to fully maximize collision safety, numerous tests are run under severe conditions with numerous road circumstances. These diverse multi-tests range from front, side, back, offset crashes to car-to-car and car-to-pole crashes. With evaluation from these tests, Kia increases chances of passenger survival and efficiency of protection systems. Kia consistently tests under various circumstances to satisfy global standards by conducting tests utilised by various safety-related institutions.
Globally _ In 2007, cee’d received the highest safety rating of five stars in the European New Car Assessment Programme. In New Car Assessment Programme (NCAP) of National Highway Traffic Safety Administration (NHTSA), Magentis, Sportage, Sorento, and Carnival received a five star rating in front and side impact tests, receiving acknowledgement as safest vehicles. In NCAP of Insurance Institute of Highway Safety (IIHS), Carnival was also acknowledged as ‘Top Safety Pick’ on all front, side, rear, and collision impact tests.