Kia teases images of new EV
By Kia New Zealand Mar 10th 2021
Kia has released a series of images previewing the new EV6 that will lead the brand’s charge into an electrified future.
Kia New Zealand is looking forward to welcoming the new EV6 to our market, where it will join the brand’s growing range of electrified vehicles, including the Niro HEV/PHEV/EV and the recently arrived Sorento HEV/PHEV.
These official images of the Kia EV6 are a glimpse of the company’s first dedicated battery electric vehicle (BEV) built on the new EV platform (Electric-Global Modular Platform, or E-GMP).
EV6 is the first of Kia’s next-generation BEVs to be developed under a new design philosophy that embodies Kia’s shifting focus towards electrification.
“EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy,” says Karim Habib, Senior Vice President and Head of Kia Global Design Centre.
“It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated.
“Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”
As part of the company’s brand transition, Kia’s new dedicated battery electric vehicles will be named according to a new naming strategy. The new approach brings simplicity and consistency to Kia’s EV nomenclature across all global markets.
All of Kia’s new dedicated BEVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric. This is followed by a number which corresponds to the car’s position in the line-up.
Designed and engineered to embody Kia’s new brand slogan, ‘Movement that inspires’, EV6 will make its world premiere during the first quarter of 2021.
Kia has already announced plans to develop 11 EVs for sale by 2026, the first of which is the EV6, expected to be a crossover design.
Todd McDonald, Managing Director of Kia New Zealand, says: “The new EV6 is an exciting vehicle that signals the start of Kia’s shift to a more electrified future. With a greater range and more user-friendly technologies, the EV6 will deliver an enhanced driving experience to New Zealand owners.”